Basic Marketing Research 4th edition by Naresh Malhotra – Ebook PDF Instant Download/Delivery: 1292020482, 978-1292020488
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Product details:
ISBN 10: 1292020482
ISBN 13: 978-1292020488
Author: Naresh Malhotra
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Basic Marketing Research 4th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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