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Media Society Technology Industries Content and Users 6th Edition by David Croteau, William Hoynes ISBN 150631533X 9781506315331

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ISBN 10:  150631533X
ISBN 13: 978-1506315331
Author: David R. Croteau, William Hoynes

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets
 

Media Society Technology Industries Content and Users 6th Table of contents:

PART I. INTRODUCTION
Chapter 1. Media/Society in a Digital World The Importance of Media Models of Communication Media
PART II. TECHNOLOGY
Chapter 2. The Evolution of Media Technology The History of Media Technology Technological Determinism and Social Constructionism
PART III. INDUSTRY
Chapter 3. The Economics of the Media Industry Media Companies in the Internet Era Changing Patterns of Ownership Consequences of Conglomeration and Integration
Chapter 4. Political Influence on Media Media and Democracy Free Speech to Free Markets
Chapter 5. Media Organizations and Professionals The Limits of Economic and Political Constraints Decision Making for Profit
Chapter 6. Media and Ideology What Is Ideology?
Chapter 7. Social Inequality and Media Representation Comparing Media Content
PART V. USERS
Chapter 8. Audiences and Creators The Active Audience: Balancing Agency and Structure Decoding Meanings and Social Position The Pleasures of Media
Chapter 9. Media Influence Learning from Media Effects Research Early Works
PART VI. AFTERWORD
Chapter 10. Globalization and the Future of Media What Is Globalization? 

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