Public Relations Writing 3rd Edition by James Mahoney – Ebook PDF Instant Download/Delivery: 0190304650, 9780190304652
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Product details:
ISBN 10: 0190304650
ISBN 13: 9780190304652
Author: James Mahoney
Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.
The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.
Public Relations Writing 3rd Table of contents:
Chapter 1 Introduction to Public Relations Writing
Chapter 2 Writing for Media Relations
Chapter 3 News Releases and Media Materials
Chapter 4 Feature Writing and Storytelling
Chapter 5 Writing for Digital and Social Media
Chapter 6 Speeches and Presentations
Chapter 7 Crisis and Issues Communication
Chapter 8 Ethical and Legal Considerations
Chapter 9 Editing and Style in PR Writing
Chapter 10 Strategic Writing and Evaluation
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Tags: Public Relations, Writing, Mahoney James, inspiring