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Media Today Mass Communication in a Converging World 6th edition by Joseph Turow ISBN 1138928461 9781138928466

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Product details:

ISBN 10: 1138928461
ISBN 13: 9781138928466
Author:   Joseph Turow 

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Table of contents:

Part I: The Nature and Business of Media

  1. Understanding Mass Media, Convergence, and the Importance of Media Literacy

  2. Making Sense of Research on Media Effects and Media Culture

  3. The Business of Media

  4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications

  5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics

Part II: The Media Industries

  1. The Internet Industry

  2. The Book Industry

  3. The News Industry

  4. The Magazine Industry

  5. The Recording Industry

  6. The Audio Industry

  7. The Movie Industry

  8. The Television and Video Streaming Industry

  9. The Video Game Industry

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