Qualitative Research in Business and Management 3rd edition by Michael Myers – Ebook PDF Instant Download/Delivery: 1473912334 , 978-1473912335
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Product details:
ISBN 10: 1473912334
ISBN 13: 978-1473912335
Author: Michael Myers
This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published.
Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
Qualitative Research in Business and Management 3rd Table of contents:
Part I Introduction
1 How To Use This Book
2 Overview of Qualitative Research
Part II Fundamental Concepts of Research
3 Research Design
4 Philosophical Perspectives
5 Ethics
Part III Qualitative Research Methods
6 Action Research
7 Case Study Research
8 Ethnographic Research
9 Grounded Theory
Part IV Data Collection Techniques
10 Interviews
11 Participant Observation And Fieldwork
12 Using Documents
Part V Analysing Qualitative Data
13 Analysing Qualitative Data: An Overview
14 Hermeneutics
15 Semiotics
16 Narrative Analysis
Part VI Writing Up and Publishing
17 Writing Up
18 Getting Published
Part VII Conclusion
19 Qualitative Research In Perspective
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Tags: Michael Myers, Qualitative Research, Business and Management