Handbook of Hospitality Marketing Management 1st edition by Haemoon Oh – Ebook PDF Instant Download/Delivery: 0080450806 , 978-0080450803
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Product details:
ISBN 10: 0080450806
ISBN 13: 978-0080450803
Author: Haemoon Oh
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Handbook of Hospitality Marketing Management 1st Table of contents:
Part One Hospitality Marketing Concepts
1 Marketing hospitality and tourism experiences—Conrad Lashley
2 Socially responsible hospitality and tourism marketing—Azilah Kasim
3 Hospitality marketing mix and service marketing principles—David Bojanic
Part Two Hospitality Marketing Functions and Strategies
4 Branding, brand equity, and brand extensions—Woody G. Kim
5 Relationship and loyalty marketing—Stowe Shoemaker and Camille Kapoor
6 Advertising, public relations and crisis management—Kathryn LaTour
7 Distribution channels and e-commerce—Peter O’Connor
8 Service quality and business performance—Dia Zeglat, Yuksel Ekinci and Andrew Lockwood
Part Three Hospitality Consumer Behavior
9 Motivations, attitudes, and beliefs—Alan D. Bright
10 Travelers’ information search behavior—Dogan Gursoy and Christina G. Chi
11 Customer satisfaction, service failure, and service recovery—Anna S. Mattila and Heejung Ro
12 Experiential consumption: Affect – emotions – hedonism—Karl Titz
13 Psychology of pricing: A review and suggestions—H. G. Parsa and David Njite
Part Four Destination Marketing
14 Destination branding and marketing: The role of marketing organizations—Chris Ryan and Huimin Gu
15 Push–pull dynamics in travel decisions—Muzaffer Uysal, Xiangping Li and Ercan Sirakaya-Turk
16 Group decision making—Alain Decrop
Part Five Special Topics
17 Internal marketing—Michael Davidson
18 Strategic alliances—Karin Weber and Prakash K. Chathoth
19 Research on the casino industry—Kathryn Hashimoto
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Tags: Haemoon Oh, Hospitality Marketing