CB Comsumer Behaviour 2nd Edition by Barry Babin, Eric Harris, Kyle Murray 0176743022 9780176743024

CB Comsumer Behaviour 2nd Edition by Barry J. Babin, Eric Harris, Kyle B. Murray – Ebook PDF Instand Download/DeliveryISBN: 0176743022,  9780176743024 
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Product details:

ISBN-10: 0176743022

ISBN-13: 9780176743024

Author: Barry J. Babin, Eric Harris, Kyle B. Murray

The second Canadian edition of CB is an innovative, hybrid-learning package that was created by the continuous feedback of our “student-tested, faculty-approved” process, unique to Nelson’s 4ltr Press series. 

CB Comsumer Behaviour 2nd Table of contents:

PART ONE INTRODUCTION
1 What Is CB, and Why Should I Care?
2 Value and the Consumer Behaviour Value Framework

PART TWO INTERNAL INFLUENCES
3 Consumer Learning Starts Here: Perception
4 Comprehension, Memory, and Cognitive Learning
5 Motivation and Emotion: Driving Consumer Behaviour
6 Personality, Lifestyles, and the Self-Concept
7 Attitudes and Attitude Change

PART THREE EXTERNAL INFLUENCES
8 Consumer Culture
9 Microcultures
10 Group and Interpersonal Influence

PART FOUR SITUATIONS AND DECISION MAKING
11 Consumers in Situations
12 Decision Making I: Need Recognition and Search
13 Decision Making II: Alternative Evaluation and Choice

PART FIVE CONSUMPTION AND BEYOND
14 Consumption to Satisfaction
15 Consumer Relationships
16 Marketing Ethics and Consumer Misbehaviour

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