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Organizational Creativity A Practical Guide for Innovators and Entrepreneurs 1st Edition by Gerard J Puccio, John F Cabra, Nathan Schwagler ISBN 1452291551 978-1452291550

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Product details:

ISBN 10: 1452291551

ISBN 13: 978-1452291550 

Author: Gerard J. Puccio, John F. Cabra, Nathan Schwagler

Reignite your creative-thinking skills to produce innovative solutions

Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Table of contents:

Part I KnowingCreativity Knowledge to Support a 21st-Century Innovator
Chapter 1 Innovation WiredYou Evolved to Create
Chapter 2 How to Survive and Thrive in an Era of Innovation and Change
Chapter 3 What We Know About Creativity
Chapter 4 The Practical Benefits of CreativityBecoming an Innovation Asset
Part II DoingProven Practices for 21st-Century Innovators
Chapter 5 ThinkHow to Improve Your Fundamental Capacity to Think in Creative Ways
Chapter 6 UnderstandThe Power of Observation and the Importance of Problem Definition
Chapter 7 IdeateWays to Visualize and Generate Breakthrough Ideas
Chapter 8 ExperimentStrategies to Develop and Validate the Best Solutions
Chapter 9 ImplementGaining Buy-In and Driving Change
Part III BeingWays to Sustain Yourself as a 21st-Century Innovator
Chapter 10 The Emotionally Intelligent Leader
Chapter 11 Sustaining Your CreativityLearning to Defy and Transform the Crowd

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Tags: Gerard J Puccio, John F Cabra, Nathan Schwagler, Organizational Creativity, Practical Guide, Innovators, Entrepreneurs