The Media Economy 2nd edition by Alan Albarran – Ebook PDF Instant Download/Delivery:1138886084, 9781138886087
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Product details:
• ISBN 10:1138886084
• ISBN 13:9781138886087
• Author:Alan Albarran
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
The Media Economy 2nd Table of contents:
Chapter 1 What is The Media Economy? Theories and Approaches to Examine the Media Economy
Chapter 2 Key Concepts Used in Understanding the Media Economy
Chapter 3 Evolving Markets in the Media Economy
Chapter 4 Media as Multi-Platform Enterprises
Chapter 5 Technology and the Media Economy
Chapter 6 Globalization and the Media Economy
Chapter 7 Regulation and the Media Economy
Chapter 8 Social Aspects of the Media Economy
Chapter 9 Finance, Valuation and Investment in the Media Economy
Chapter 10 Labor and the Media Economy
Chapter 11 Assessing the Future of the Media Economy
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