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Media and Culture An Introduction to Mass Communication Twelfth Edition by Richard Campbell 1319102859 9781319102852

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Product details:

• ISBN 10:319102859

• ISBN 13:9781319102852 

• Author:Richard Campbell 

It’s no secret today’s media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics. 

Media & Culture An Introduction to Mass Communication Twelfth Table of contents:

1 Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2 The Internet, Social Media, and AI
3 Digital Gaming and the Media Playground

Part 2: Sounds and Images
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television: From Broadcasting to Streaming
7 Movies and Visual Storytelling

Part 3: Words and Pictures
8 Newspapers and Magazines: From Print to Digital Brands
9 Books and the Power of Print

Part 4: Strategic Communication
10 Advertising and Commercial Culture
11 Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media
12 Media Economics and the Global Marketplace
13 The Culture of Journalism: Values, Ethics, and Democracy
14 Why and How to Do Media Research
15 Legal Controls and Freedom of Expression

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