Consumer Behavior Buying Having and Being 1st Global Edition by Michael Solomon 1292153105 9781292153100

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Product details:

• ISBN 10:1292153105

• ISBN 13:9781292153100 

• Author:Michael Solomon 

 Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Consumer Behavior Buying Having and Being 1st Global Edition Table of contents:

 SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR
Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer Ethics, the Marketplace, and the Planet
SECTION 2: MAKING SENSE OF THE WORLD
Perceiving and Making Meaning
Learning, Remembering and Knowing
Motivation
SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
Attitudes and How to Change Them
Deciding
Buying, Using, and Disposing
SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY
Identity and the Self
Personality, Lifestyles, and Values
Social and Cultural Identity
SECTION 5: BELONGING
How Groups Define Us
Social Class and Status
Culture
APPENDICES
Data Cases
Careers in Consumer Research
Consumer Research Methods
Sources of Secondary Data

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