Test Bank For Consumer Behaviour 7th Edition by Michael Solomon, Katherine White, Darren Dahl ISBN 978-0133958096

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ISBN 13: 978-0133958096

Author: Michael Solomon,Katherine White,Darren Dahl

“Consumer Behaviour: Buying, Having, Being,” now in its 7th Canadian Edition, dives deep into the numerous factors influencing consumer choices. Authored by leading experts Michael R. Solomon, Katherine White, and Darren W. Dahl, this book provides a thorough understanding of the psychological, social, and economic underpinnings of consumer actions. Using contemporary examples and cutting-edge research, the authors explore both the fundamentals and emerging trends in consumer behavior. This edition is especially tailored for a Canadian audience, integrating local culture, norms, and economic conditions, making it a must-have resource for students and professionals alike looking to master the art of consumer insights.

Consumer Behaviour 7th Table of contents:

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.

1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior.

Part II: THE PSYCHOLOGICAL CORE.

2. Motivation, Ability, and Opportunity.

3. From Exposure to Comprehension. 

4. Memory and Knowledge.

5. Attitudes Based on High Effort.

6. Attitudes Based on Low Effort. 

Part III: THE PROCESS OF MAKING DECISIONS.

7. Problem Recognition and Information Search. 

8. Judgment and Decision Making Based on High Effort.

9. Judgment and Decision Making Based on Low Effort.

10. Post-Decision Processes.

Part IV: THE CONSUMER S CULTURE.

11. Social Influences on Consumer Behavior.

12. Consumer Diversity.

13. Household and Social Class Influences.

14. Psychographics: Values, Personality, and Lifestyles.

Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.

15. Innovations: Adoption, Resistance, Diffusion.

16. Symbolic Consumer Behavior.

17. Marketing, Ethics, and Social Responsibility in Today s Consumer Society.

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