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Test Bank for Consumer Behaviour Buying Having and Being 6th Canadian Edition by Michael Solomon, Judith Zaichkowsky, Rosemary Polegato ISBN 0133372103 9780133372106

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Test Bank for Consumer Behaviour Buying Having and Being 6th Canadian Edition by Michael Solomon, Judith Zaichkowsky, Rosemary Polegato – Ebook PDF Instant Download/Delivery: 0133372103 ,9780133372106
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Product details:
ISBN 10: 0133372103
ISBN 13: 9780133372106
Author: Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato

Explore the “act of buying” and beyond.

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Consumer Behaviour Buying Having and Being 6th Canadian Edition Table of contents:

SECTION 1: CONSUMERS IN THE MARKET PLACES
1. An introduction to consumer behaviour
SECTION 2: CONSUMERS AS INDIVIDUALS
2. Perception
3. Learning and Memory
4. Motivation and Affect
5. The Self
6. Personality, Lifestyles, and Value
SECTION 3: ATTITUDE CHANGE AND DECISION MAKING
7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual decision Making
10. Buying and Disposing
SECTION 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influence and social Media
12. Income, Social Class, and Family Structure
13. Subcultures
14. Cultures Influences onConsumer Behaviour
15. The Creation and Diffusion of Culture

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