Microeconomics: Principles, Applications, and Tools 8th Edition by Arthur O’Sullivan, Steven Sheffrin, Stephen Perez – Ebook PDF Instant Download/Delivery: 013340532X, 978-0133405323
Product details:
ISBN 10: 013340532X
ISBN 13: 978-0133405323
Author: Arthur O’Sullivan, Steven Sheffrin, Stephen Perez
For Principles of Microeconomics courses. Microeconomics: Principles, Applications, and Tools, is also suitable for economists, financial analysts and other finance professionals.
Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O’Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
Table of contents:
1. Introduction: What Is Economics?
2. The Key Principles of Economics
3. Exchange and Markets
4. Demand, Supply, and Market Equilibrium
5. Elasticity: A Measure of Responsiveness
6. Market Efficiency and Government Intervention
7. Consumer Choice: Utility Theory and Insights from Neuroscience
8. Production Technology
9. Perfect Competition
10. Monopoly and Price Discrimination
11. Market Entry and Monopolistic Competition
12. Oligopoly and Strategic Behavior
13. Controlling Market Power: Antitrust and Regulation
14. Imperfect Information: Adverse Selection and Moral Hazard
15. Public Goods and Public Choice
16. External Costs and Environmental Policy
17. The Labor Market and the Distribution of Income
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