Test Bank for Consumer Behavior 7th Edition by Leon Schiffman – Ebook PDF Instant Download/Delivery: 0130841293, 9780130841292
Full dowload Test Bank for Consumer Behavior 7th Edition after payment
Product details:
ISBN 10: 0130841293
ISBN 13: 9780130841292
Author: Leon Schiffman
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
Consumer Behavior 7th Table of contents:
Section 1: Consumers in the Marketplace
- An Introduction to Consumer Behavior
Section 2: Consumers as Individuals
- Perception
- Learning and Memory
- Motivation and Affect
- The Self
- Personality, Lifestyles, and Values
Section 3: Attitude Change and Decision Making
- Attitudes
- Attitude Change and Interactive Communications
- Individual Decision Making
- Buying and Disposing
Section 4: Consumers in their Social and Cultural Settings
- Group Influence and Social Media
- Income, Social Class, and Family Structure
- Subcultures
- Cultural Influences on Consumer Behavior
- The Creation and Diffusion of Culture
People also search for Consumer Behavior 7th:
analyzing consumer behavior
ai and consumer behavior
article about consumer behavior
another word for consumer behavior
affect and cognition consumer behavior
Reviews
There are no reviews yet.