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Product details:
ISBN 10: 0133450996
ISBN 13: 978-0133450996
Author: Michael R. Solomon
Consumer Behavior: Buying, Having, and Being 11th Edition: Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Consumer Behavior: Buying, Having, and Being 11th Table of contents:
Section 1 Foundations of Consumer Behavior
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Decision Making and Consumer Behavior
Chapter 3 Cultural Influences on Consumer Decision Making
Chapter 4 Consumer and Social Well-Being
Section 2 Internal Influences on Consumer Behavior
Chapter 5 Perception
Chapter 6 Learning and Memory
Chapter 7 The Self
Chapter 8 Attitudes and Persuasion Store Image
Section 3 External Influences on Consumer Behavior
Chapter 9 Group and Situational Effects on Consumer Behavior
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
Chapter 11 Consumer Identity II: Social Class and Lifestyles
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion
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