Test Bank for Consumer Behavior 11th Edition by Leon G. Schiffman – Ebook PDF Instant Download/Delivery: 0132544369, 978-0132544368
Full dowload Consumer Behavior 11th Edition after payment
Product details:
ISBN 10: 0132544369
ISBN 13: 978- 0132544368
Author: Leon G. Schiffman
Consumer Behavior 11th Table of contents:
PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY
Chapter 1: Technology-Driven Consumer Behavior
Chapter 2: Segmentation, Targeting, and Positioning
PART II: THE CONSUMER AS AN INDIVIDUAL
Chapter 3: Consumer Motivation and Personality
Chapter 4: Consumer Perception
Chapter 5: Consumer Learning
Chapter 6: Consumer Attitude Formation and Change
PART III: COMMUNICATION AND CONSUMER BEHAVIOR
Chapter 7: Persuading Consumers
Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media
Chapter 9: Reference Groups and Word-of-Mouth
PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Chapter 10: The Family and Its Social Standing
Chapter 11: Culture’s Influence on Consumer Behavior
Chapter 12: Subcultures and Consumer Behavior
Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective
PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH
Chapter 14: Consumer Decision-Making and Diffusion of Innovations
Chapter 15: Marketing Ethics and Social Responsibility
Chapter 16: Consumer Research
People also search for Consumer Behavior 11th:
consumer behavior definition
consumer behavior and marketplace studies
what are the 4 factors that influence consumer behavior
analyzing consumer behavior
Reviews
There are no reviews yet.