Digital Marketing Fundamentals From Strategy to ROI 1st edition by Marjolein Visser, Berend Sikkenga, Mike Berry ISBN 1003021674 9781003021674
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Digital Marketing Fundamentals From Strategy to ROI 1st edition by Marjolein Visser, Berend Sikkenga, Mike Berry – Ebook PDF Instant Download/Delivery: 1003021674 , 978-1003021674
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ISBN 10: 1003021674
ISBN 13: 978-1003021674
Author: Marjolein Visser, Berend Sikkenga, Mike Berry
Digital Marketing Fundamentals From Strategy to ROI 1st Table of contents:
Chapter 1: Digital Marketing
Chapter 2: Strategy and Business Models
Chapter 3: Market Sensing
Chapter 4: Product Realisation
Chapter 5: Customer acquisition: digital branding
Chapter 6: Customer Acquisition: recruiting visitors through owned or earned channels
Chapter 7: Customer acquisition: recruiting visitors through paid channels
Chapter 8: Customer acquisition: sales and pricing
Chapter 9: Order processing
Chapter 10: Customer relationship management
Chapter 11: Designing effective websites
Chapter 12: Digital analytics
Chapter 13: Planning and organisation
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