Test Bank for Consumer Behavior 10th Edition by Michael Solomon 0132671840 9780132671842

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Product details:

• ISBN 10: 0132671840

• ISBN 13: 9780132671842

• Author: Michael Solomon

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumer Behavior 10th Table of contents:

PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
Chapter 1     Consumer Motives and Values 
Chapter 2     Consumer Response to Marketing 1: Exposure, Attention, Perception
Chapter 3     Consumer Response to Marketing 2: Learning, Attitudes
Chapter 4    Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement
Chapter 5     Consumer Demographics 
Chapter 6    Consumer Psychographics
Article    Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers’ Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264
PART 2 SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR 
Chapter 7     Social Group, Tribal and Household Buying Influences
Chapter 8     Culture, Sub Culture 
Article    Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124
PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
Chapter 9    New Product Buying 
Chapter 10     Repeat, Loyal and Relational Behaviour
Chapter 11     Databased Consumer Behaviour
Chapter 12    Consumer Misbehaviour 

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