Restaurant Franchising Concepts Regulations and Practices 3rd Edition by Mahmood Khan 9781482223491 148222349X

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Product details:

• ISBN 10:148222349X

• ISBN 13:9781482223491

• Author:Mahmood Khan

Restaurant Franchising
Concepts, Regulations and Practices
This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today’s

Restaurant Franchising Concepts Regulations and Practices 3rd Table of contents:

Chapter 1 Introduction To Franchising
Chapter 2 Impact Of Hospitality Franchising On The U. S. Economy
Chapter 3 Pros And Cons Of Franchising
Chapter 4 Franchising Agreements And Legal Documentation
Chapter 5 Franchise Application And Franchise Package
Chapter 6 Franchisee/ Franchisor/ Franchise Selection
Chapter 7 Standard Franchisor Services
Chapter 8 Financial Aspects Of Franchising
Chapter 9 Franchisor– Franchisee Relationships
Chapter 10 Franchise Concept Development And Restaurant Design
Chapter 11 Site Selection And Real Estate
Chapter 12 Nontraditional Franchises
Chapter 13 Communications And Public Relations
Chapter 14 International Franchising
Chapter 15 Going International
Chapter 16 Marketing And Advertising: Managing Brand Equity
Chapter 17 E- Franchising

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