From Products to Services 1st edtion by Laurie Young 0470026685 9780470026687

From Products to Services 1st edtion by Laurie Young – Ebook PDF Instant Download/Delivery: 0470026685, 9780470026687

Full dowload From Products to Services 1st edtion after payment

 

Product details:

• ISBN 10:0470026685

• ISBN 13:9780470026687

• Author: Laurie Young

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years.
Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature?

Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject.

“This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective”
―Jim Spohrer, Director, IBM Almaden Research Centre, USA

“Laurie Young details in very practical ways the reasons and methodologies for change …  I would recommend this book to every one of my customers.”
―Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC

“I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.”
―Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University

From Products to Services 1st Table of contents:

Chapter 1: Concepts in the Context of Monopolistic Competition
Monopolistic Competition
The Importance of Being Entrepreneurial and Being a Short-Term Monopolist
The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation
Entrepreneurship Can Be Found in Large and Small Companies
The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity
Radical and Incremental Innovation
Product and Technology Life Cycles
Diffusion of a Technology Usually Lags Performance
Discontinuities, Chasms, and Hype in the Diffusion Process
The Bridge Model of Technology Life Cycle
Technologies Do Not Necessarily Fall Into the Abyss: They Become Embedded in New Technology
There is Power in Numbers: Network Effects and Metcalfe’s Law
The Role of R&D Process in Innovation
Push, Pull, and Reload can go on Forever
R&D for Start-Ups and Small Businesses
Search and the Role of Learning-About in Developing Ideas for New Products and Services
Building Things and the Role of Learn-By-Doing in Developing Ideas for New Products and Services
The Role of the Supply Chain and the Brand in Product Differentiation
Conclusion
Chapter 2: Fundamentals of Product and Price Differentiation
The Demand Curve
First-Degree Price Discrimination: Personalized Pricing
Second-Degree Price Discrimination: Versioning
Third-degree Price Discrimination: Group Pricing
Legal Issues Related to Price Discrimination and Product Differentiation
Conclusion
Chapter 3: Differentiation in Action
Chapter Introduction
Price and Product Differentiation and Enlightenment
Generating Additional Revenues: Willingness-to-Pay
Demand and Differentiation Dashboards
Monopolistic Competition at Work
Independent, Complement, and Substitute Goods and Services
Price Discrimination and Price Differentiation
Irritating Consumers
Waves of Innovation Fueled by Substitutes and Complements
Arbitrage: Producer’s Paradise and Consumer’s Dread
Conclusion
Appendix: Determining the Optimal Selling Price Using Demand, Revenue, and Cost Equations
Chapter 4: Dynamic Tension in Versioning and PD Curves
Chapter Introduction
Product Differentiation Curves
Versioning and Goldilocks Pricing
Using Dynamic Tension Differentiation to Develop Products and Services for the Entire Demand Curve
Dynamic Tension Between Midas and Hermes Spawns Atlas
Midas, Atlas, and Hermes Versions
Bottom of the Pyramid
Versioning Restaurants, Hotels, and Motels
Versioning Commodity and Standardized Products
Versioning Strategies
Version Rollout Strategies
Customer Segments and Midas, Atlas, and Hermes Versions
Pricing and Product Differentiation Strategies
Dynamic Tension in Action at Singapore Airlines
Conclusion
Addendum on Pareto Economics, Welfare, and Efficiency
Chapter 5: Examples of Product Differentiation & Versioning Curves
Chapter Introduction
Versioning Automobiles
Versioning at Dell
Versioning at Microsoft
Versioning Wireless Communications
Versioning at Apple
Versioning e-Books
Versioning Digital Content
Versioning Digital Entertainment
Versioning Disease Treatments
Conclusion
Chapter 6: Facilitating Creativity and Innovation
Chapter Introduction
The Creative Process is Inherently Nonlinear
The Lonely Genius
The Habits of Successful Entrepreneurs
Environmental Factors Affecting Creativity and Innovation
How to Hinder Creativity
Embrace Some Adversity and Avoid Chronic Stress
Creativity Techniques
Conclusion
Chapter 7: Conceptualizing Products/Services Using FAD
Chapter Introduction
Features, Attributes, Form, Design, Function, and Meaning are Interrelated Concepts
Meaning and Product Design
Functional Design and User Ignored
Identifying Key Meanings, Attributes, and Features
Design Products and Services that Facilitate Control
Categorizing the Importance of Product Attributes
The FAD Template
Developing Blue Ocean Markets from Complementary Products and Services
Avoid the Swiss Army Knife Approach to Product Differentiation
Conclusion
Exhibit 1: FAD Template
Design and Prototype Product or Service
Appendix 1: Examples of Prototypes
Appendix 2: FAD Template for Wine Aging Product
Design and Prototype Product or Service
Chapter 8: Strategic Planning and Ten–Ten Planning
Chapter Introduction
Planning Concepts
The Planning Process
Analytical Approaches for Strategic Planning
Conclusion
Chapter 9: The Ten–Ten Planning Process: Crafting a Business Story
Chapter Introduction
Organizational and Industry Analysis Template
Business Plan Overview Template (Mantra, Mission, Money, Goals, Objectives, and Tactics)
Developing an Executive Summary: Crafting a Business Story
Extending the Wine Aging Cooler Example Using the Ten–Ten Templates
Conclusion
Appendix: Illustrations of Completed Ten–Ten Templates and an Executive Summary for the AddVintner Star
Sample Business Plan
Executive Summary (first draft not for distribution)
Chapter 10: Lock-In and Revenue Growth
Chapter Introduction
Lock-In Leads to Network Effects and Increased Product Performance
Switching Costs are Everywhere
A Lock-In Index
The Downside of Lock-in
Outsourcing and Lock-in
Customer Acquisition, Customer Retention, and Lock-in
Conclusion
Chapter 11: Valuing the Business
Chapter Introduction
Why are Businesses Bought and Sold?
Overview of Business Valuation Techniques
Controlling and Noncontrolling Interests
Specific Valuation Techniques
Valuing Start-Up Businesses
Examples of Valuation
The Importance of Growth Rate on Firm Value
Conclusion
Chapter 12: Developing a Business Plan
Chapter Introduction
Purpose of the Business Plan
Approaches for Developing Business Plans
Prototyping the Product or Service
Business Plan Template
Writing, Organization, and Formatting: Helping the Reader to Read
Business Presentation
Identifying Potential Investors
Angel Investors
Venture Capital Funds and Venture Capitalists
Contingency Planning and Risk
Due Diligence
Legal Issues
Conclusion
Chapter 13: Project Management for New Products and Services
Building-the-Business Phase
Why Project Management is Beneficial
What is a Project?
Launching the Business or Project
Launch Date
Growing Up and Professional Management
Conclusion
Exhibit 1: Project Management Individual Diary
Exhibit 2: Project Management Summary Diary
Chapter 14: Re-priming the Business Using Real Options Concepts
Investment Decisions
Real Options
The Role of Real Options in Investment Decisions
The Influence of Interaction Effects on Investment Decisions
The Influence of Competitor’s Response on Investment Decisions
The Strategic Actions Model: Combining Interaction Effects and Competitor Response
The Project Selection Model: Considering Risk and Reward
Conclusion
Chapter 15: Wrap-Up
References

People also search for From Products to Services 1st:

from products to services
    
is essentially converting products from goods to services
    
how can i deliver my products to customers
    
from services
    
what products/services are provided