On Deadline Managing Media Relations 1st edition by Carole Howard 1478646055 9781478646051

On Deadline Managing Media Relations 1st edition by Carole Howard – Ebook PDF Instant Download/Delivery: 1478646055, 9781478646051

Full dowload On Deadline Managing Media Relations 1st edition after payment

Product details:

• ISBN 10:1478646055

• ISBN 13:9781478646051

• Author:Carole Howard

With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is a must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results.

As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.

On Deadline Managing Media Relations 1st Table of contents:

Acknowledgments
Chapter 1 – Getting Started: Setting Up Your Program
What Kind of Program?
Developing a Communication Policy
Strategic Planning for Media Relations
The Formal Structure
The Importance of Evaluation
Preparing Your Department
Introducing Yourself
Getting the Most From Social Media
Chapter 2 – News: Defining News and Newsmakers in a Complex World
Learn How To Anticipate the News
Adding Value to Your News
The Value of Internal News
Directing Your Story to the Right Medium
A Word About Online Media Directories
The Challenges of Media Credibility
Chapter 3 – Tools of the Trade: From ANRs to Gen Z
Audio News Releases (ANRs)
Backgrounder
Blogs
Boiler Plate
Briefings
Editorial Board Visits
Feature Releases
Frequently Asked Questions (FAQs)
Influencer Media Packages
Interviews
Letters to the Editor
Media Kits
News Conferences
News Releases
News Releases: Broadcast and Digital
Email and Digital News Releases
Broadcast News Releases
Social Media News Releases
Online Newsroom
Op-Ed Pieces
Photographs and Videos
Pitches
Public Service Announcements (PSAs)
Rumor Control Center
Satellite Media Tours (SMTs)
Social Media
Style Guides
Subject Matter Experts (SMEs)
Talking Points, Key Messages and Qs & As
Vlogs
White Papers
Gen Z, or Getting To Know Your Key Publics’ Needs
Chapter 4 – Reporters: Helping Them Meet Their Objectives
Short Deadlines Control Reporters’ Lives
Learn the Media’s Deadlines
Announcement Timing Is Important
Take Advantage of Technology
Checklist: How Journalists Use Social Media in Their Work
Case Study: The Value of Instagram to Reporters and Clients
Advance Alerts Can Be Helpful
Accessibility Is Paramount
Case Study: Accessibility Pays Off
Know Journalists’ Interests
Don’t Let Failure Get You Down
Use Internal Media as Tools
Know How To Handle Requests for Information
Master the Fundamentals
Know How To Handle Requests for Interviews
Determine the Best Interview Medium
Brief the Reporter Ahead of Time
Tips for a Phone or Video Conference Interview
Tips for a Face-to-Face Interview
After the Interview
Checklist: How To Handle Errors
Know When — and How — To Say No
Other Helpful Hints
Remember Your Organization’s Employees
Learn From the Best in the Media World
Chapter 5 – Spokespersons: Training and Briefing Them for Their Role
Choosing a Spokesperson
Preparing Your Spokesperson
Before the Interview
During the Interview
Follow-Up After the Interview
Helpful Interview Techniques
Preparing Your Messages
Understanding How Your Audience Will Receive Your Messages
Speaking Styles and Word Choices
What To Do When You Don’t Have an Answer
Handling Negative Questions and Hostile Reporters
Showing Empathy and Your Personality
Just You and Your Media Relations Pro
Hints for Television, Video Conferencing and Live Streaming
Hints for Radio
Hints for News Conferences
Preparing for Interviews in All Media Formats
How To Practice for Each Media Format
Chapter 6 – Ethical and Legal Issues: How To Avoid a Crisis of Character
Plagiarism
Copyright Infringement
Copyright Issues in Social Media
Conflict of Interest
Ethical and Legal Issues of “Comment or No Comment”
Can You Legally Be Off the Record?
Chapter 7 – Media Events: How To Make Them Work for You
Make Integrated Marketing Part of Your Plan
Remember Your Target Audiences
Announcing a New Facility
Guidelines for Major Media Events
Planning Before the Event
Implementing the Event
Following Up and Evaluating the Event
Ingredients for Press Kits at a Special News Event
The High Price of News Leaks
Three Case Studies: How a Nonprofit in Canada Uses Media Events and Strategic Partnerships To Raise
Sophisticated Sequencing Maximizes Results
Planning Timeline for Major Announcements
Chapter 8 – Going Global: How To Manage International Media Relations
Being Sensitive to Other Cultures
Global and Multinational Media Programs
Be Alert to Issues in All Markets
Think Global — Act Local
Practical Hints for Global Media Relations
Tips for Media Relations in International Markets
Favorite Lessons Learned Doing Business Around the World
Trends in Global Media From the 2020 Digital News Report
Three Case Studies From a Leading U.K. Agency Demonstrate the Power of Partnerships
Trends in Communication Management in Asia-Pacific and Europe
Advice from Pros on How To Succeed in Their Markets
Asia
Australia
Canada
France
South Africa
Switzerland
United Kingdom
Personal and Professional Growth
Chapter 9 – Crisis Planning: How To Anticipate and Manage Emergency Situations
Checklist: Basic Elements of a Good Crisis Plan
Plan for Worst-Case Scenarios
The Power of Social Media, Both For and Against You
Use Twitter To Communicate Quickly
Checklist: Test Your Crisis Plan Against These Criteria
Case Studies: How an Agency Helped Three Clients Transform Their Businesses in Response to the Coron
Case Study: Transforming a Dying Company, the Ultimate Corporate Crisis
Chapter 10 – Measurement and Evaluation: How To Know if You Are Achieving Your Objectives
The Goal of Measurement
Ways To Measure
Media Relations Measurement for the U.S. Coast Guard
Chapter 11 – The Future: Expanding Your Counselor Role
Avoiding Surprises
Broadening Your Responsibilities
Building Your Credibility
Involvement Brings Responsibility
Case Study: Changing How Journalists and Opinion Leaders Talk About “Accidents”
Business Problems Are PR Problems
Earning the Right To Counsel
Case Study: The Challenges of Offering Counsel in a Public Health Emergency
Advice From Top PR Pros on How To Become an Effective Counselor to Management
Endnotes
Index

People also search for On Deadline Managing Media Relations 1st:

howard et al 6e.book administrator administrator
    
howard e. katz
    
howard e big book study
    
howard e aa
    
howard administration building