How to Market Your School A Guide to Marketing Communication and Public Relations for School Administrators 1st edition by Johanna Lockhart 1607097680 9781607097686

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Product details:

ISBN 10: 1607097680

ISBN 13: 9781607097686

Author: Johanna M. Lockhart

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

How to Market Your School A Guide to Marketing Communication and Public Relations for School Administrators 1st Table of contents:

Part 1 Preface
Part 2 Introduction
Chapter 1 School Marketing: What it is and why it matters
Chapter 2 Getting Started
Chapter 3 Marketing Research and Database Marketing
Chapter 4 Marketing Communication
Chapter 5 Electronic Communication: An effective marketing tool
Chapter 6 Media Relations
Chapter 7 Building Community Partnerships
Chapter 8 Community Connections for All Students/Arts Education Matters
Chapter 9 Fund Raising
Chapter 10 Summary

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