Hospitality Revenue Management Concepts and Practices 1st Edition by Peter Szende ISBN 1000030814 9781000030815

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Product details:

ISBN 10: 1000030814

ISBN 13: 978-1000030815

Author: Peter Szende

Hospitality Revenue Management: Concepts and Practices 1st Edition: This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Hospitality Revenue Management: Concepts and Practices 1st Edition Table of contents:

1. 1. Hotel Revenue Management: An Introduction
2. 2. The Fundamentals of Pricing Hotel Guest Rooms
3. 3. Evolving Hotel Segmentation
4. 4. Key Hotel Distribution Channels
5. 5. Competitive Analysis in Hotel Revenue Management
6. 6. Hotel Revenue Management: Forecasting and Budgeting
7. 7. Performance Analysis in Hotel Revenue Management
8. 8. Market Data for Hotel Revenue Management
9. 9. Restaurant Revenue Management: Basic Concepts
10. 10. Restaurant Revenue Management: Advanced Demand Management Concepts
11. 11. Restaurant Revenue Management: Advanced Supply Management Concepts
12. 12. Function Space Optimization
13. 13. Cruise Line Revenue Management
14. 14. Total Revenue Management
15. 15. Revenue Management: A Hotel Owner’s Perspective

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