Solution manual for Marketing An Introduction Sixth Canadian Edition by Gary Armstrong 0134095804 9780134095806

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Product details:

• ISBN 10:0134095804 

• ISBN 13:9780134095806

• Author:Gary Armstrong 

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

Marketing An Introduction Sixth Canadian Table of contents:

Part 1: Defining marketing and the marketing process. Marketing : creating and capturing customer value
Company and marketing strategy : partnering to build customer relationships
Sustainable marketing, social responsibility, and ethics
Part 2. Understanding the marketplace and consumers. Analyzing the marketing environment
Managing marketing information to gain customer insights
Understanding consumer and business buyer behaviour
Part 3. Designing a customer-driven marketing strategy and marketing mix. Segmentation, targeting, and positioning
Developing and managing products and services
Brand strategy and management
Pricing : understanding and capturing customer value
Marketing channels
Retailing and wholesaling
Communicating customer value : advertising and public relations
Personal selling and sales promotion
Direct, online, social media, and mobile marketing
The global marketplace

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