Solution manual for Marketing Research 2nd edition by Dhruv Grewal 0618660631 9780618660636

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Product details:

• ISBN 10: 0618660631 

• ISBN 13: 9780618660636

• Author: Dhruv Grewal  

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text’s emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets?created by the authors?specifically related to examples and tutorials from the chapters on data analysis.

The Second Edition features an appealing design and open layout, making an often challenging subject more engaging for students. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. Pedagogical features give students a clear handle on what they need to focus on to be successful in the course. Chapter Objectives identify key concepts in the reading to follow, while Questions for Review and Discussion, Application Exercises, and Internet Exercises prompt students to complete a variety of tasks, allowing them to apply chapter concepts in meaningful ways.

Marketing Research 2nd edition Table of contents:

PART I: INTRODUCTION AND EARLY PHASES OF MARKETING 
RESEARCH
Chapter 1 INTRODUCTION TO MARKETING RESEARCH
Chapter 2  DEFINING THE MARKETING RESEARCH PROBLEM AND 
DEVELOPING AN APPROACH
CASES FOR PART I
VIDEO CASES FOR PART I
PART II: RESEARCH DESIGN FORMULATION
Chapter 3 RESEARCH DESIGN
Chapter 4 EXPLORATORY RESEARCH DESIGN: SECONDARY DATA 
Chapter 5 EXPLORATORY RESEARCH DESIGN: QUALITATIVE RESEARCH 
Chapter 6 DESCRIPTIVE RESEARCH DESIGN: SURVEY AND OBSERVATION
Chapter 7 CAUSAL RESEARCH DESIGN: EXPERIMENTATION 
Chapter 8 MEASUREMENT AND SCALING: FUNDAMENTALS AND COMPARATIVE SCALING
Chapter 9 MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES
Chapter 10 QUESTIONNAIRE AND FORM DESIGN
Chapter 11 SAMPLING: DESIGN AND PROCEDURES
Chapter 12 SAMPLING: FINAL AND INITIAL SAMPLE SIZE DETERMINATION
CASES FOR PART II
VIDEO CASES FOR PART II
PART III: DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING 
Chapter 13 FIELD WORK
Chapter 14 DATA PREPARATION
Chapter 15 FREQUENCY DISTRIBUTION, CROSS-TABULATION, AND HYPOTHESIS TESTING
Chapter 16 ANALYSIS OF VARIANCE AND COVARIANCE
Chapter 17 CORRELATION AND REGRESSION
Chapter 18 DISCRIMINANT AND LOGIT ANALYSIS
Chapter 19 FACTOR ANALYSIS
Chapter 20 CLUSTER ANALYSIS
Chapter 21 MULTIDIMENSIONAL SCALING AND CONJOINT ANALYSIS
Chapter 22 REPORT PREPARATION AND PRESENTATION
Chapter 23 INTERNATIONAL MARKETING RESEARCH
 CASES FOR PART III
VIDEO CASES FOR PART III
DELL CASE: EXPERIENTIAL RESEARCH
COMPREHENSIVE CASES WITH DATA
COMPREHENSIVE HARVARD BUSINESS SCHOOL CASES
COMPREHENSIVE VIDEO CASES 

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