Join or Die Digital Advertising in the Age of Automation 1st edition by Patrick Gilbert, Tyler Behnke – Ebook PDF Instant Download/Delivery: 1632217686, 978-1632217684
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ISBN 10: 1632217686
ISBN 13: 978-1632217684
Author: Patrick Gilbert, Tyler Behnke
Machine learning and automation are disrupting every industry—advertising is no exception.
The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there’s no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels.
If you follow Gilbert’s automation playbook, you’ll realize the machine isn’t your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.
Join or Die Digital Advertising in the Age of Automation 1st table of contents
Chapter 1: The State of Digital Advertising
- The Evolution of Advertising
- Rise of Programmatic Advertising
- The Fragmentation of the Consumer Journey
Chapter 2: How Automation is Revolutionizing Advertising
- Defining Advertising Automation
- Automation vs. Manual Campaigns
- Advantages and Challenges of Automation
Chapter 3: The Technology Behind Automation
- The Role of Artificial Intelligence (AI)
- Machine Learning and Predictive Analytics
- Automation Platforms and Tools
Chapter 4: Data: The Lifeblood of Automated Advertising
- Data Collection and Integration
- The Importance of First-Party Data
- Using Data to Personalize Advertising
Chapter 5: Building and Managing Automated Campaigns
- Setting Up Automated Campaigns
- Targeting and Segmentation at Scale
- Optimizing for Performance
Chapter 6: Measuring Success in the Automated Era
- Key Performance Indicators (KPIs)
- Attribution Models and Reporting
- Adjusting Strategies Based on Insights
Chapter 7: Ethical and Legal Considerations in Automation
- Privacy Concerns and Consumer Data
- Ad Transparency and Accountability
- Navigating Legal Challenges
Chapter 8: The Future of Digital Advertising and Automation
- Emerging Trends in Automation
- Voice Search, Chatbots, and Conversational Ads
- The Next Frontiers of Programmatic Advertising
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