MediaSport Also Available As A Printed Book 1st edition by Lawrence A.Wenner – Ebook PDF Instant Download/Delivery: 0415140404, 9780415140409
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Product details:
ISBN 10: 0415140404
ISBN 13: 9780415140409
Author: Lawrence A.Wenner
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet.
MediaSport Also Available As A Printed Book 1st Table of contents:
Part one The Mediasport Playing Field
1 Playing the Mediasport Game
2 Media Sport: Technology and the Commodification of Postmodern Sport
3 Mediasport Studies: Key Research and Emerging Issues
Part Two Media sport Institutions
4 Circuits of Promotion: Media, Marketing and the Globalization of Sport
5 The Evolving Television Sports Marketplace
6 Women, sport, and Media Institutions: Issues in Sports Journalism and Marketing
7 Sports Journalism, Ethics, and Olympic Athletes’ Rights
Part three Media sport Texts
8 Come Together: sport, Nationalism, and the Media Image
9 The Sports Hero Meets Mediated Celebrityhood
10 Race and Ethnicity in US Sports Media
11 The Media Image of sport and Gender
12 Media Treatment of Female Athletes: Issues of Gender and Sexualities
13 Prometheus Unbound: Constructions of Masculinity in the Sports Media
Part four Media sport Audiences
14 Reading the Sports Media Audience
15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage
16 Violence and the Enjoyment of Media Sports
17 Extending the Sports Experience: Mediations in Cyberspace
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