Media Effects Research A Basic Overview 5th Edition by Glenn G. Sparks – Ebook PDF Instant Download/Delivery: 9781305686380 ,1305686381
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ISBN 10: 1305686381
ISBN 13: 9781305686380
Author: Glenn G. Sparks
Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media’s effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media’s influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media’s effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media’s effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice.
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Media Effects Research A Basic Overview 5th Edition Table of contents:
Ch 1: A Scientific Approach to the Study of Media Effects
Ch 1: Introduction
Ways of Knowing
Goals of Science
How Are the Goals of Science Achieved?
Ch 1: Summary
Ch 1: Questions to Focus Your Attention
Ch 1: Key Terms and Concepts
Ch 1: Notes
Ch 2: Scientific Methods in Media Effects Research
Ch 2: Introduction
Analyzing Media Content
The Sample Survey
The Search for Causal Relationships
The Experimental Method
Controversy about Research Methods
Other Methodological Approaches
Ch 2: Summary
Ch 2: Questions to Focus Your Attention
Ch 2: Key Terms and Concepts
Ch 2: Notes
Ch 3: A Brief History of Media Effects Research
Ch 3: Introduction
Setting the Stage
1929–1932—The Payne Fund Studies
The Invasion from Mars
Early Theory of Media Effects: The Magic Bullet Model
The People’s Choice Study: A New View of Media Effects
The Decatur Study: The Two-Step Flow of Communication
The Evils of Comic Books
The Dawn of Television
Many Types of Media Effects
Ch 3: Summary
Ch 3: Questions to Focus Your Attention
Ch 3: Key Terms and Concepts
Ch 3: Notes
Ch 4: Time Spent with Mass Media: Reasons and Consequences
Ch 4: Introduction
The Uses and Gratifications Perspective
The Problem with Self-Reports
The Raw Numbers: Media Minutes Add Up
Ch 4: Summary
Ch 4: Questions to Focus Your Attention
Ch 4: Key Terms and Concepts
Ch 4: Notes
Ch 5: Effects of Media Violence
Ch 5: Introduction
The Presence of Violent Content
The Causal Link between Viewing Violence and Behaving Aggressively
Desensitization to Violence
What about Video Games? Are They Training Kids to Kill?
How Do Violent Video Games Cause Aggression?
Why Do People Like Media Violence?
Where Does Research on Media Violence Go Now?
Why Do So Many People Doubt the Effects of Media Violence?
Concluding Comments
Ch 5: Summary
Ch 5: Questions to Focus Your Attention
Ch 5: Key Terms and Concepts
Ch 5: Notes
Ch 6: Sexual Content in the Media
Human Sexuality Brings Out Passionate Opinion
Sorting Out Definitions and Terms
The Commission on Obscenity and Pornography
Research Following the Commission Report
The Meese Commission Report on Pornography
Sex on Prime-Time TV
Sex and the Internet
Control over Media Content
Ch 6: Summary
Ch 6: Questions to Focus Your Attention
Ch 6: Key Terms and Concepts
Ch 6: Notes
Ch 7: Media That Stir Emotions
Ch 7: Introduction
Fright Reactions to Media Are Prevalent
Developmental Theory: What Scares One Child May Not Scare Another
Experimenting with the Incredible Hulk
Why Is the Paranormal So Scary?
Why Do Some Media Fears Linger for So Long? A Theory of Differential Brain Processing
Is It Fun to Be Scared?
Beyond Fear: Other Emotional Reactions to Media
Ch 7: Summary
Ch 7: Questions to Focus Your Attention
Ch 7: Key Terms and Concepts
Ch 7: Notes
Ch 8: Persuasive Effects of the Media
What Is Persuasion?
How Media Messages Persuade without Even Trying
Intentional Persuasion in the Media
Key Principles of Media Persuasion
Subliminal Persuasion: The Magic Key?
Ch 8: Summary
Ch 8: Questions to Focus Your Attention
Ch 8: Key Terms and Concepts
Ch 8: Notes
Ch 9: The Effects of News and Political Content
Thinking about the News
The Role of Emotion
Another View of News: Do Certain News Reports Cause More People to Die?
Ch 9: Summary
Ch 9: Questions to Focus Your Attention
Ch 9: Key Terms and Concepts
Ch 9: Notes
Ch 10: The Effects of Media Stereotypes
Stereotypical Representations in the Media
Racial Stereotypes
The Imbalance in Media Research on Stereotypes
An Intriguing and Under-Studied Media Depiction: Faces
Ch 10: Summary
Ch 10: Questions to Focus Your Attention
Ch 10: Key Terms and Concepts
Ch 10: Notes
Ch 11: The Impact of New Media Technologies
The Revolution in New Media Technology
Computers and the Internet: Connection or Alienation?
Ch 11: Summary
Ch 11: Questions to Focus Your Attention
Ch 11: Key Terms and Concepts
Ch 11: Notes
Ch 12: Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
Is There Any Value to Considering Marshall McLuhan?
Meet Marshall McLuhan
The Eras of Communication History
The Medium Is the Message
The Effects of Electronic Media on Human Beings
Why Does McLuhan’s “Theory” Fail as a Scientific Approach?
McLuhan’s Influence
Final Reflections
Ch 12: Summary
Ch 12: Questions to Focus Your Attention
Ch 12: Key Terms and Concepts
Ch 12: Notes
Important Sources on Marshall McLuhan
Glossary: Theories and Theoretical Concepts Discussed in the Text (by Chapter)
Name Index
Subject Index
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