Convert Designing Web Sites to Increase Traffic and Conversion 1st edition Ben Hunt – Ebook PDF Instant Download/Delivery:9780470616338,0470616334
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Product details:
ISBN 10:0470616334
ISBN 13:9780470616338
Author:Ben Hunt
Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You’ll find the fixes easy to implement, and they’re all right here.
- Understand the essentials – your market, your proposition, and your delivery.
- Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
- Learn how to use testing to improve your site’s conversion rate.
- Discover the holistic nature of web site optimization and why multiplicity matters.
- Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
- Combine creativity with analysis for the best possible results.
Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.
Convert Designing Web Sites to Increase Traffic and Conversion 1st Table of contents:
Part I: Designing for Traffic
Chapter 1: How to Transform Your Web Site’s Success
Does This Sound Like Your Web Site?
The “First Best Guess” Method of Web Design
A New Perspective on Web Design
The New Approach
Chapter 2: Search Engine Optimization Fundamentals
Keyword Research
On-Page SEO
Off-Page SEO
Chapter 3: Expanding Your Reach
What Are You Really Selling?
Researching Your Markets
Marketing Joe’s Miracle Hair-Gro
Chapter 4: Using the Awareness Ladder
Your Key to Reaching Deeper Markets
Why the Old, Narrow Model Fails
The New Concentric Model
Chapter 5: Working through the Awareness Ladder
Save the Pixel
Bridge Natural Health
Muazo
Imagic2015
Me2Solar
Ville & Company
Bolwell RV
EasySpeedy
Applying the Awareness Ladder to Your Site
Part II: Designing for Conversion
Chapter 6: Making Your Site Sell
The New Approach to Design for Conversion
Step One: Modeling Your Site’s Funnels
Step Two: Analyzing Your Funnels
Step Three: Optimizing Conversions through the Funnel
The Three Elements of Conversion
Chapter 7: Get Their Attention
Optimization Discipline
Getting Attention: The Power of Appeal
Make Your Appeals Relevant
Self-Interest
Emotion
Designing for Attention
Chapter 8: Keep Them Engaged
Affirm the Positive Signs
Resolve Concerns and Build Trust
Build Interest
Make It Easy
Chapter 9: Call Them to Action
Classes of Next Steps
Build Momentum
Six Tips for Crafting Compelling Calls to Action
Put It All Together
Chapter 10: Executing Your Web Site Strategy
Target Early Opportunities
Create Core Content
Add More Funnels
Generate Traffic
Consider Step 0
Keep Going!
Chapter 11: Optimizing Your Web Pages
Google Website Optimizer
My Optimizer Tips
The Way of Optimization
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