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Test Bank for Retail Management A Strategic Approach 13th Edition by Barry Berman, Joel Evans, Patrali Chatterjee 1292214678 9781292214672

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ISBN 10: 1292214678 

ISBN 13: 9781292214672

Author: Barry Berman, Joel Evans, Patrali Chatterjee

A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Retail Management A Strategic Approach 13th Table of contents:

  1. An Introduction to Retailing
  2. Building and Sustaining Relationships in Retailing
  3. Strategic Planning in Retailing
  4. Retail Institutions by Ownership
  5. Retail Institutions by Store-Based Strategy Mix
  6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
  7. Identifying and Understanding Consumers
  8. Information Gathering and Processing in Retailing
  9. Trading-Area Analysis
  10. Site Selection
  11. Retail Organization and Human Resource Management
  12. Operations Management: Financial Dimensions
  13. Operations Management: Operational Dimensions
  14. Developing Merchandise Plans
  15. Implementing Merchandise Plans
  16. Financial Merchandise Management
  17. Pricing in Retailing
  18. Establishing and Maintaining a Retail Image
  19. Promotional Strategy
  20. Integrating and Controlling the Retail Strategy

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