Mission in a Bottle The Honest Guide to Doing Business Differently and Succeeding 1st Edition by Seth Goldman, Barry Nalebuff, Sungyoon Choi ISBN 9780770437503 0770437508

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Product details:
ISBN 10: 0770437508
ISBN 13: 9780770437503
Author: Seth Goldman, Barry Nalebuff, Sungyoon Choi

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business–and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Mission in a Bottle The Honest Guide to Doing Business Differently and Succeeding 1st Edition Table of contents:

I. START-UP: 1997–1999

 1. A Run in Central Park

 2. The Case for a New Beverage

 3. All In

 4. Week 1

 5. Weeks 2 and 3

 6. Brewing Up a Storm

 7. George Moves In

 8. A Breakthrough in Buffalo

 9. Visit with a Spice Girl

 10. A Model Student

 11. The Back Label

 12. Good Taste Isn’t Everything

 13. A Warranted Valuation

 14. Elie’s Operation

 15. First Run

 16. The (Simple) Math Behind the Business

 17. Where Are All the Good Oranges?

 18. We’ve Got Product—Now What?

 19. Show-and-Tell

 20. Exclusive Contracts

 21. Early Marketing Efforts

 22. Mission Driven

 23. Lessons Learned from the Start-Up Phase

II. GROWING PAINS: 1999–2004

 24. Raising Money to Stay Afloat

 25. Distribution DIY

 26. Buying Headaches, Distractions—Oh, and a Bottling Plant

 27. Building a Board

 28. Misadventures with Tea Bags

 29. A Losing Case

 30. A Painful Separation

 31. The Key to New York

 32. Distribution Goes Pro

 33. Are Two Labels Better Than One?

 34. Free Marketing

 35. Success Not Guaranteed

 36. A Stiff Drink

 37. Pricing Headaches

 38. Cooler Heads Prevail

 39. New Investors and a New Board

 40. Haarlem Honeybush

 41. Sales Force Incentives

 42. The Organic Seal

 43. Date with a Lizard

 44. Just a Tad Sweet

 45. Competitors Inside the Tent

 46. Tête-à-Tête with Tetley

 47. Peaches, Penguins, and Fair Trade

 48. Glass in a Bottle

 49. One Word: Plastics

 50. Lessons Learned from Growing Pains

III. A BRAND EMERGES: 2004–2008

 51. A Trip to Makaibari

 52. Model Tea

 53. More Investor Challenges

 54. Honest Ade

 55. Perpetual Contracts

 56. A Day in the Life

 57. Store Check Tour

 58. A Politician Gets Honest (Tea)

 59. Honest Kids

 60. Fair Trade, Bethesda Style

 61. Superheroes

 62. Going Public?

 63. A Changing Landscape

 64. Honestlé?

 65. Things Go Better with Coke

 66. Lessons Learned from an Emerging Brand

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