Marketing 4th Edition by Greg Elliott, Sharyn Rundle Thiele, Sandy Smith, David Waller, Liz Eades, Edward Bentrott – Ebook PDF Instant Download/Delivery: 0730363244, 9780730363248
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ISBN 10: 0730363244
ISBN 13: 9780730363248
Author: Greg Elliott, Sharyn Rundle Thiele, Sandy Smith, David Waller, Liz Eades, Edward Bentrott
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
Marketing 4th Table of contents:
CHAPTER 1: Introduction to Marketing
CHAPTER 2: The Marketing Environment and Market Analysis
CHAPTER 3: Market Research
CHAPTER 4: Consumer Behaviour
CHAPTER 5: Business Buying Behaviour
CHAPTER 6: Markets: Segmentation, Targeting and Positioning
CHAPTER 7: Product
CHAPTER 8: Price
CHAPTER 9: Promotion
CHAPTER 10: Distribution (Place)
CHAPTER 11: Services Marketing
CHAPTER 12: Digital Marketing
CHAPTER 13: International Marketing
CHAPTER 14: Social Marketing and Not-for-Profit Marketing
CHAPTER 15: Marketing Planning, Implementation and Evaluation
CHAPTER 16: Data and Analytics
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