Health Program Management From Development Through Evaluation 2nd Edition by Beaufort B Longest ISBN 1118834763 9781118834763

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ISBN 10: 1118834763
ISBN 13: 9781118834763
Author: Beaufort B Longest

Managing Health Programs: From Development Through Evaluation, Second Edition is a practical and useful introduction to the management of health projects and programs. It teaches students not just how to manage programs and projects, but how to develop, lead, and ensure quality, and evaluate their programs. The book focuses on three core management activities: developing/strategizing, designing, and leading. In addition, the book describes five facilitative management activities: communicating, decision making, managing quality, marketing, and evaluating. The books program management model provides a structure for the book, with a separate chapter devoted to each activity, providing a logical organizing paradigm for this book.

Health Program Management From Development Through Evaluation 2nd  Table of contents:

Chapter 1: The Work of Managers in Health Programs

Key Definitions

The Work of Program Managers in Terms of Core and Facilitative Activities

Core Activities in Program Management Work

Facilitative Activities in Program Management Work

Roles Played by Program Managers: The Mintzberg Model

Competencies That Underpin Program Management Work

Managing Health Programs Ethically

Managers and the Success of Programs

Summary

References

Appendix A: Example of a Health Program: The Global Health Program of the Bill and Melinda Gates Foundation

The Host Organization

The Global Health Program

Appendix B: Example of a Health Project: The Mass General Care Management Project

Chapter 2: Developing/Strategizing the Future

Developing the Underlying Theory of a Program

Using Program Theory and Logic Models in Establishing and Maintaining Effective Stakeholder Relationships

Developing/Strategizing Activity

Situational Analysis: Determining a Program’s Current Situation

Reconsidering and Revising a Program’s Current Situation

Assessing and Controlling Performance to Achieve Desired Results

The Link between Developing/Strategizing and the Performance of Programs

Writing a Business Plan

Planning for Interventions Undertaken by Programs

Summary

References

Chapter 3: Designing for Effectiveness

Creating Organization Designs

Key Concepts in Formal Organization Design

Application of the Key Organization Design Concepts

Informal Aspects of Organization Designs

Designing Program Logic Models

The Staffing Process in Health Programs

Summary

References

Chapter 4: Leading to Accomplish Desired Results

Leading Defined

Influence and Leading; Interpersonal Power and Influence

Motivation as a Basis for Leading Effectively

The Ongoing Search to Understand Effective Leading

Toward an Integrative Approach to Effective Leading in Health Programs

Summary

References

Chapter 5: Making Good Management Decisions

Decision Making Defined

Involving Other Program Participants in Decision Making

Key Characteristics of Management Decisions and Decision Making in Programs

The Decision-Making Process

Summary

Key Terms and Concepts

References

Chapter 6: Communicating for Understanding

Communicating: Key to Effective Stakeholder Relations

A Model of the Communication Process

Barriers to Communicating Effectively

Communicating within Programs

Communicating with External Stakeholders

Communicating When Something Goes Wrong

Summary

References

Chapter 7: Managing Quality—Totally

Quality Defined

Measuring Quality

Managing Quality

A Total Quality Approach to Managing Quality

Patient/Customer Focus

Continuous Improvement

Teamwork

Summary

References

Chapter 8: Commercial and Social Marketing

Commercial Marketing

Social Marketing

Commercial Marketing in Health Programs

The Five Ps of Commercial Marketing

Social Marketing in Health Programs

Conducting Social Marketing Initiatives in Health Programs

Ensuring the Success of Social Marketing Initiatives

Ethics Considerations in Commercial and Social Marketing Strategies

Summary

References

Appendix C: A Step-by-Step Social Marketing Process

Describing the Problem

Choosing a Target Audience

Conducting Formative Research

Creating the Social Marketing Strategy

Next Steps

Chapter 9: Evaluating

Program Evaluation Defined

What Do Program Managers Evaluate?

Program Theory and Logic Models

Types of Program Evaluations

The CDC Framework for Conducting Program Evaluations

Standards in the CDC Evaluation Framework

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