International Retailing 1st edition By Nicholas Alexander, Anne Marie Doherty – Ebook PDF Instant Download/Delivery: 0199212821, 9780199212828
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Product details:
ISBN 10: 0199212821
ISBN 13: 9780199212828
Author: Nicholas Alexander, Anne Marie Doherty
Table of contents:
- Part One: The Internationalisation Process
- 1:The Internationalisation Process
- 2:Internationalisation Theory
- 3:Retail Internationalisation Theory
- 4:International Retailers
- 5:Expansion Patterns
- Part Two: Markets
- 6:Regulation and Economy
- 7:Society and Culture
- 8:Retail Structure
- Part Three: Operationalisation
- 9:Reasons for Internationalisation
- 10:Market Selection
- 11:Market Entry Methods
- 12:Supply Chain Management
- 13:Marketing and Brand Management
- 14:International Retail Divestment
- Part Four: Conclusion
- 15:Conclusion and Future Trends
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