Test Bank for Strategic Management 14th Edition byJohn Pearce, Richard Robinson – Ebook PDF Instant Download/Delivery: 9780077862510
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ISBN 13: 9780077862510
Author: John Pearce, Richard Robinson
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street – in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.
Test Bank for Strategic Management 14th Table of contents:
PART ONE: Overview of Strategic Management
Chapter 1: Strategic Management
PART TWO: Strategy Formulation
Chapter 2: Company Mission
Chapter 3: Corporate Social Responsibility and Business Ethics
Chapter 4: The External EnvironmentChapter 5: The Global Environment
Chapter 6: Internal Analysis
Chapter 7: Long-Term Objectives and Strategies
Chapter 8: Business Strategy
Chapter 9: Multibusiness Strategy
PART THREE: Strategy Implementation, Control, and Innovation
Chapter 10: Implementation
Chapter 11: Organizational Structure
Chapter 12: Leadership and Culture
Chapter 13: Strategic Control
Chapter 14: Innovation and Entrepreneurship
PART FOUR: CasesSHORT CASES
1. Bristol Myers Squibb’s Growth
2. Competing for NYs Best Lobster Roll
3. J.C. Penny’s Uncertain Turnaround
4. Livestrong: Cycling Around Lance Armstrong
5. Southern New Hampshire University
6. WalMart Online: What to do about Amazon.com
7. Wells Fargo’s Remarkable Ascent
8. Wendy Aust: Senior Strategy Analyst, Global Strategy AdvantageTRADITIONAL CASES:
9. Absolute Vodka
10. Amazon.com: Retailing Giant to High Tech Player?
11. Apple vs. Samsung: IP & Smartphone Patent Wars
12. APEI (A) and APEI (B)
13. Apollo Group: Univ. of Phoenix
14. Barnes & Noble, Inc.
15. Blue Nile Diamond
16. BMW of N. Amr: Dream It! Build It! Drive It!
17. Cargill
18. Chipotle
19. Delta Airlines and the Trainer Refinery
20. Global Oil & Gas Industry
21. Good Hotel
22. Google Acquisition of Motorola Mobily
23. Lagunitas Brewing Co.
24. Leica Camera: A “Boutique” Firm Faces a World
25. Louis Vuitton
26. Movie Exhibition Industry 2013
27. Netflix (A): The Rebranding and Price Increase Debacle
28. Netflix (B): A Strategic Pivot of Mythic Proportion
29. Volvo &Geely
30. Yahoo: Marissa Mayer’ Challenge
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