Business Modeling A Practical Guide to Realizing Business Value 1st edition by David Bridgeland ISBN 0123741513 9780123741516
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ISBN 10: 0123741513
ISBN 13: 9780123741516
Author: David Bridgeland
As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills.
Written by two business modeling experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.
* Provides in-depth coverage of the four business modeling disciplines:
process modeling, motivation modeling, organization modeling, and rules modeling.
* Offers guidance on how to work effectively with subject matter experts and how to run business modeling workshops.
* Details today’s best practices for building effective business models, and describes common mistakes that should be avoided.
* Describes standards for each business modeling discipline.
* Explains how to analyze, simulate, and deploy business models.
* Includes examples both from the authors’ work with clients and from a single running example that spans the book.
Business Modeling A Practical Guide to Realizing Business Value 1st Table of contents:
Chapter 1: Why Business Modeling?
The Rise of Business Modeling
Business Modeling and IT Alignment
Business Modeling and Business Transformation
Business Modeling and Managing Change
Business Modeling and Managing Complexity
The Business Value of Business Models
The Rigor of Business Modeling
Case Study
Chapter 2: Modeling Fundamentals
Model Fidelity
Model Validity
Classic Business Models
Four Model Disciplines
Wrong But Useful
Modeling Tools
Model Analysis
Simulation
Traceability
Model Deployment
Business Modeling Standards
Business Modeling and Enterprise Architecture
Chapter 3: Business Motivation Models
Why Model Business Motivation?
Motivation Modeling and Strategy Creation
Goals
Objectives
Desired Results and Courses of Action
Strategies and Tactics
Influencers
Opportunities
Threats
Assessments
Strengths and Weaknesses
Comparing Alternatives
Causal Loop Diagrams
The BMM Standard
Case Study
Chapter 4: Business Organization Models
Why Model Business organizations?
Organizations
Roles
External Organizations and External Roles
Interactions
Influence
White Boxes and Black Boxes
Associations
Creating Good Business Organization Models
Organizations and Business Motivations
Standards
Case Study
Chapter 5: Business Process Models
Why Model Business Processes?
Activities
Sequence Flows
Activity Attributes
Events
Lanes
Gateways
Default Sequence Flows and Conditional Sequence Flows
Subprocesses
Compensation and Other Conditions
Pools
As-is and To-be Processes
Business Motivations and Processes
Business Processes, Organizations, and Interactions
The BPMN Standard
Case Study
Chapter 6: Business Rule Models
Business Rules Shape Behavior
Why Business Rules?
Rules
Business Rule Forms
Noun Concepts
Fact Types
Rule Violations
Enforcement
Business Policies
Business Motivation, Policies, and Rules
Business Organizations and Business Rules
Business Processes, Business Policies, and Business Rules
The SBVR Standard
The Business Value of Business Rules Redux
Chapter 7: Creating a Good Model
Model Value Destruction
Scope Failures
Straight-Through Modeling
Model Complexity
Bad Names
Weak Descriptions
Ugly Models
Failures of Quality
Team Challenges
Incompetent Modelers
Chapter 8: Model-Based Workshops
Facilitated Workshops
Model-Based Workshops
Workshop Uses
The Timing of Model-Based Workshops
Model-Based Workshops for Various Business Purposes
Workshop Benefits in Summary
Workshop Focus and Deliverables
The Value of Modeling in Facilitated Workshops
When are Models Created?
Case Study
Chapter 9: Running a Workshop
A Model-Based Workshop Example
Process Details of Model-Based Workshops
Roles in a Model-Based Workshop
Challenging Personalities in a Model-Based Workshop
Creating a Productive Workshop
Workshop Antipatterns
Case Study
Chapter 10: Business Model Analysis
Analysis Techniques
Improvement Analysis
Transformation Analysis
Impact Analysis
Acquisition Analysis
Chapter 11: Business Simulation
Why Simulate?
Simulating a Business Process Model
Simulating a Business Motivation Model
Validating a Simulation
Simulation and Standards
Chapter 12: Executing a Business Model
Business Modeling Life cycle
From Models to Software
Manual Execution
Packaged Execution
Direct Execution
Executing Business Rules
Executing Business Processes
Business Process Monitoring
Business Activity Monitoring
The Future of Business Modeling
Bibliography
Index
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Tags: David Bridgeland, Business Modeling, Realizing Business, Practical Guide