10 Steps to Successful Business Writing 2nd Edition by Jack Appleman – Ebook PDF Instant Download/Delivery: 1947308300 , 978-1947308305
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Product details:
ISBN 10: 1947308300
ISBN 13: 978-1947308305
Author: Jack Appleman
In Today’s Business World, You Are What You Write
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels―social media, instant messaging, blogs―we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
10 Steps to Successful Business Writing 2nd Table of contents:
Introduction
Step 1. Get Started Easily and Naturally
Step 2. Be Concise, Explicit, and Clear
Step 3. Write With Style and Rhythm
Step 4. Organize to Promote Understanding
Step 5. Persuade Readers to Take Your Desired Action
Step 6. Choose the Right Tone
Step 7. Put Your Best Grammar on the Page
Step 8. Edit and Proofread Effectively
Step 9. Master Emails and Electronic Communication
Step 10. Apply Writing Skills to Social Media Copy
Appendix A. Drive Organizational and Personal Success With Better Writing
Appendix B. Master the Text You Write Most Often
Appendix C. Commonly Misused Words and Phrases
References
About the Author
Index
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Tags: Jack Appleman, 10 Steps, Successful Business


