7 Secrets of Persuasion Leading Edge Neuromarketing Techniques to Influence Anyone 1st edition by James Crimmins ISBN 1632659415 9781632659415

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Product details:

ISBN 10: 1632659415
ISBN 13: 9781632659415
Author: James Crimmins

“Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim’s book is required reading.” —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person–a husband, child, or boss–or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the “fundamental attribution error.”

7 Secrets of Persuasion Leading Edge Neuromarketing Techniques to Influence Anyone 1st Table of contents:

1. Getting to Know the Lizard

2. Speak the Language of the Lizard: Basic Grammar

3. Speak the Language of the Lizard: Style

4. Aim at the Act, Not the Attitude

5. Don’t Change Desires, Fulfill Them

6. Never Ask, Unearth

7. Focus on Feeling

8. Create Experience With Expectation

9. Add a Little Art

10. Personal Persuasion

Conclusion

Chapter Notes

Bibliography

Index

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Tags: James Crimmins, 7 Secrets, Leading Edge, Influence Anyone