Advertising Creative 5th edition by Tom Altstiel, Jean Grow, Marcel Jennings – Ebook PDF Instant Download/Delivery: 1506386962 , 978-1506386966
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Product details:
ISBN 10: 1506386962
ISBN 13: 978-1506386966
Author: Tom Altstiel, Jean Grow, Marcel Jennings
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes―the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Advertising Creative 5th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Tom Altstiel, Jean Grow, Marcel Jennings, Advertising Creative