The Age of Access The New Culture of Hypercapitalism Where all of Life is a Paid For Experience 1st edition by Jeremy Rifkin ISBN 1585420824 978-1585420827

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Product details: 

ISBN 10: 1585420824

ISBN 13: 978-1585420827

Author: Jeremy Rifkin

Visionary activist and author Jeremy Rifkin exposes the real stakes of the new economy, delivering “the clearest summation yet of how the Internet is really changing our lives” (The Seattle Times).

Imagine waking up one day to find that virtually every activity you engage in outside your immediate family has become a “paid-for” experience. It’s all part of a fundamental change taking place in the nature of business, contends Jeremy Rifkin. After several hundred years as the dominant organizing paradigm of civilization, the traditional market system is beginning to deconstruct. On the horizon looms the Age of Access, an era radically different from any we have known.

Table of contents: 

PART I: The Next Capitalist Frontier
1. Entering the Age of Access
Between Two Worlds
The Clash of Culture and Commerce
Proteans and Proletarians
2. When Markets Give Way to Networks
The Connected Economy
The Hollywood Organizational Model
3. The Wieghtless Economy
Shrinking Real Estate
Just-in-Time Inventory
The Dematerialization of Money
No More Savings
A Borrowed Existence
Outsourcing Ownership
Intangible Assets
Mind over Matter
4. Monopolizing Ideas
Franchising Access
Leasing DNA
5. Everything Is a Service
The Rise and Fall of Propertied Goods
The Birth of the Service Economy
The Evolution of Goods into Services
The End of Sales
The New Service Providers
Giving Away the Goods, and Charging for the Services
6. Commodifying Human Relationships
The Customer Is the Market
The Shift from a Production to a Marketing Perspective
New Kinds of Communities
7. Access as a Way of Life
Gated Communities
Renting a Lifestyle
Time-Share Communities
Real-Estate vs. Temporal-Estates
PART II: Enclosing the Cultural Commons
8. The New Culture of Capitalism
Communication and Culture
The Rise of Cultural Production
The Oldest Cultural Industry
Mall Culture
From Being Cultures to Being Entertained
Every Business Is Show Business
9. Mining the Cultural Landscape
Marketing the Culture
The New Gatekeepers
Cultural Intermediaries
10. A Postmodern Stage
Modernity
Postmodernity
Changing Forms of Consciousness
The Protean Persona
Reprogramming the Mind
The New Thespians
All the World Is a Stage
11. The Connected and the Disconnected
The New Corporate Moguls
The End of the Nation-State
Living Outside the Electronic Gates
The Right and Left of Access
12. Toward an Ecology of Culture and Capitalism
A New Rights Theory
Two Kinds of Access
Resurrecting Culture
A New Mission for Education
Politicizing the Third Sector
The Dialectics of a Play Ethos

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