AMACOM Profitable Podcasting 1st edition by Stephen Woessner ISBN 0814438288 9780814438282

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Product details:

ISBN 10: 0814438288
ISBN 13: 9780814438282
Author: Stephen Woessner

Did you know there’s a much better tool for spreading influence and generating revenue–one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

AMACOM Profitable Podcasting 1st Table of contents:

1. Introduction: How a Podcast Can Be Your Trojan Horse of Selling
2. Chapter 1: Overcome Your Biggest Obstacles to Success
3. Chapter 2: Take Your Vitals
4. Chapter 3: System Overview—Your Recipe for Success
5. Chapter 4: Grow Your Revenue
6. Chapter 5: Expand Your Platform
7. Chapter 6: Build Your Nation of True Fans
8. Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake
9. Chapter 8: Stage 1: Strategic Planning and Production Kickoff
10. Chapter 9: Stage 2: Guest Experience and Website Groundwork
11. Chapter 10: Stage 3: Audio Intros, Outros, and Design
12. Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews
13. Chapter 12: Stage 5: Final Website Content and Show Notes
14. Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews
15. Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes
16. Chapter 15: How to Be an Excellent Host
17. Chapter 16: How to Attract Sponsorships
18. Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns
19. Epilogue: Don’t Quit—Win the Oscar Instead
20. Appendix: Success Stories from Business Owners
21. Notes
22. Index

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