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Analyzing media messages Using quantitative content analysis in research 5th edition By Daniel Riffe, Stephen Lacy, Brendan Watson, Jennette Lovejoy ISBN 1032264677 9781032264677

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Analyzing media messages Using quantitative content analysis in research 5th edition By Daniel Riffe, Stephen Lacy, Brendan Watson, Jennette Lovejoy – Ebook PDF Instant Download/Delivery:  1032264677, 9781032264677
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Analyzing Media Messages: Using Quantitative Content Analysis in Research book cover
Product details:

ISBN 10: 1032264677
ISBN 13: 9781032264677
Author: Daniel Riffe, Stephen Lacy, Brendan Watson, Jennette Lovejoy

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.

This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

Analyzing media messages Using quantitative content analysis in research 5th Table of contents:

1. Introduction

2. Defining Content Analysis as a Social Science Tool

3. Designing a Content Analysis

4. Computers and Content Analysis

5. Measurement

6. Sampling

7. Reliability

8.  Validity

9. Data Analysis

Appendix A: Sample Protocol

Appendix B: Reporting Standards for Content Analysis Articles

References

Index

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Tags: Daniel Riffe, Stephen Lacy, Brendan Watson, Jennette Lovejoy, Analyzing media, content analysis