Applied Mass Communication Theory A Guide for Media Practitioners 2nd edition by Jack Rosenberry, Lauren Vicker ISBN 1138689122 978-1138689121

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Product details:

ISBN 10: 1138689122
ISBN 13: 978-1138689121
Author: Jack Rosenberry, Lauren Vicker 

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field

Applied Mass Communication Theory A Guide for Media Practitioners 2nd Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Jack Rosenberry, Lauren Vicker, Applied Mass, Media Practitioners