AQA A level Business Year 1 and AS 4th Edition by John Wolinski, Gwen Coates ISBN 1510454950 978-1510454958

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Product details:

ISBN 10: 1510454950
ISBN 13:  978-1510454958
Author: John Wolinski, Gwen Coates

These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.- Wolinski and Coates’ comprehensive yet accessible style remains unchanged, covering everything students will need to succeed- Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they’re learning- Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment- Answer guides support teaching and save time in marking

AQA A level Business Year 1 and AS 4th Table of contents:

Unit 1 What is business?

1 Understanding the nature and purpose of business

2 Understanding different business forms

3 Understanding that businesses operate within an external environment

Unit 2 Managers, leadership and decision making

4 Understanding management, leadership and decision making

5 Understanding management decision making

6 Understanding the role and importance of stakeholders

Unit 3 Decision making to improve marketing performance

7 Setting marketing objectives

8 Understanding markets and customers

9 Making marketing decisions: segmentation, targeting, positioning

10 Making marketing decisions: using the marketing mix

Unit 4 Decision making to improve operational performance

11 Setting operational objectives

12 Analysing operational performance

13 Making operational decisions to improve performance: increasing efficiency and productivity

14 Making operational decisions to improve performance: improving quality

15 Making operational decisions to improve performance: managing inventory and supply chains

Unit 5 Decision making to improve financial performance

16 Setting financial objectives

17 Analysing financial performance

18 Making financial decisions: sources of finance

19 Making financial decisions: improving cash flow and profits

Unit 6 Decision making to improve human resource performance

20 Setting HR objectives

21 Analysing HR performance

22 Making HR decisions: improving organisational design and managing the human resource flow

23 Making HR decisions: improving motivation and engagement

24 Making HR decisions: improving employer–employee relations

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Tags: John Wolinski, Gwen Coates, Business Year