AQA A level Business Year 1 and AS 4th Edition by John Wolinski, Gwen Coates – Ebook PDF Instant Download/Delivery: 1510454950, 978-1510454958
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Product details:
ISBN 10: 1510454950
ISBN 13: 978-1510454958
Author: John Wolinski, Gwen Coates
These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.- Wolinski and Coates’ comprehensive yet accessible style remains unchanged, covering everything students will need to succeed- Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they’re learning- Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment- Answer guides support teaching and save time in marking
AQA A level Business Year 1 and AS 4th Table of contents:
Unit 1 What is business?
1 Understanding the nature and purpose of business
2 Understanding different business forms
3 Understanding that businesses operate within an external environment
Unit 2 Managers, leadership and decision making
4 Understanding management, leadership and decision making
5 Understanding management decision making
6 Understanding the role and importance of stakeholders
Unit 3 Decision making to improve marketing performance
7 Setting marketing objectives
8 Understanding markets and customers
9 Making marketing decisions: segmentation, targeting, positioning
10 Making marketing decisions: using the marketing mix
Unit 4 Decision making to improve operational performance
11 Setting operational objectives
12 Analysing operational performance
13 Making operational decisions to improve performance: increasing efficiency and productivity
14 Making operational decisions to improve performance: improving quality
15 Making operational decisions to improve performance: managing inventory and supply chains
Unit 5 Decision making to improve financial performance
16 Setting financial objectives
17 Analysing financial performance
18 Making financial decisions: sources of finance
19 Making financial decisions: improving cash flow and profits
Unit 6 Decision making to improve human resource performance
20 Setting HR objectives
21 Analysing HR performance
22 Making HR decisions: improving organisational design and managing the human resource flow
23 Making HR decisions: improving motivation and engagement
24 Making HR decisions: improving employer–employee relations
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Tags: John Wolinski, Gwen Coates, Business Year


