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AQA Business for A Level Marcouse 1st Edition by Ian Marcouse, Nigel Watson, Andrew Hammond ISBN 1471835693 978-1471835698

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Product details:

ISBN 10: 1471835693

ISBN 13: 978-1471835698 

Author:  Ian Marcouse, Nigel Watson, Andrew Hammond 

Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning.

– Guides students through the content in an easy to understand way, with the new ‘logic chain’ feature at the start of every chapter showing them the progression clearly
– Helps students apply their knowledge and analyse business data with real business examples throughout
– Consolidates students’ learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questions

Table of contents:

Section 1. What is business?

1. Understanding the nature and purpose of business
2. Different business forms
3. Issues in understanding forms of business
4. External factors affecting business

Section 2. Managers, leadership and decision-making
5. What managers do
6. Managers, leadership and decision-making
7. Decision-making: scientific and intuitive
8. Decision trees
9. Opportunity cost and trade-offs
10. Understanding the role and importance of stakeholders

Section 3. Decision-making to improve marketing performance
11. Marketing and decision-making
12. Marketing and competitiveness
13. Setting marketing objectives
14. Understanding markets
15. Market research
16. Interpreting marketing data
17. Price and income elasticity of demand
18. Market data and analysis
19. Segmentation, targeting and positioning
20. Niche and mass marketing
21. Marketing mix: the 7 Ps
22. Product decisions: product life cycle and product portfolio
23. Pricing decisions
24. Place and promotion decisions
25. Integrating the marketing mix

Section 4. Decision-making to improve operational performance
26. Setting operational objectives
27. Efficiency and labour productivity
28. Lean production
29. Capacity utilisation
30. Technology and operational efficiency
31. Analysing operational performance
32. Improving quality
33. Managing supply chains
34. Managing inventory
35. Decision-making to improve operational performance

Section 5. Decision-making to improve financial performance
36. Financial objectives
37. Calculating revenue, costs and profit
38. Break-even analysis
39. Cash flow management and forecasting
40. Budgets and budgeting
41. Profit and how to increase it
42. Cash flow versus profit
43. Sources of finance
44. Decision-making to improve financial performance

Section 6. Decision-making to improve human resource performance
45. Setting human resource (HR) objectives
46. Motivation and engagement in theory
47. Motivation and engagement in practice
48. Improving organisational design
49. Managing the human resource flow
50. Improving employer–employee relations
51. Analysing human resource performance
52. Decision-making and improved human resource performance

Section 7. Analysing the strategic position of a business
53. Influences on the mission of a business
54. Corporate objectives, strategy and tactics
55. The impact of strategic decision-making on functional decision-making
56. The value of SWOT analysis
57. Financial objectives and constraints
58. Balance sheets and income statements
59. Financial ratio analysis
60. Value and limitations of financial ratios
61. How to analyse data other than financial statements
62. Assessing short- and long-term performance
63. Different measures of assessing business performance
64. Changes in the political and legal environment
65. The impact of government policy
66. The impact of changes in the economic environment
67. Globalisation and emerging economies
68. The impact of social change
69. The social environment including CSR
70. Technological change
71. The competitive environment
72. Analysing strategic options
73. Investment appraisal
74. Sensitivity analysis

Section 8. Choosing strategic direction
75. Strategic direction: Ansoff’s matrix
76. Competitive advantage
77. Strategic positioning

Section 9. Strategic methods: how to pursue strategies
78. Growth and retrenchment
79. Economies and diseconomies of scale
80. Methods and types of growth
81. Innovation
82. Becoming an innovative organisation
83. Protecting innovative ideas
84. Reasons for trading internationally
85. Attractiveness of international markets
86. China and India
87. Targeting overseas markets
88. Managing international business
89. Digital technology

Section 10. Managing strategic change
90. Causes and value of change
91. The flexible organisation
92. Barriers to change
93. Managing organisational culture
94. Strategic implementation
95. Network analysis and strategic implementation
96. Problems with strategy

Section 11. Exam technique for A-level
97. Understanding assessment objectives
98. Tackling data response questions
99. How to revise for business exams

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Tags: Ian Marcouse, AQA, Business, A Level