The Art of Client Service The Classic Guide Updated for Todays Marketers and Advertisers 3rd Edition by Robert 9781119228288 111922828X

Instant download The Art of Client Service The Classic Guide Updated for Today’s Marketers and Advertisers The Robert Solomon pdf, docx, kindle format all chapters after payment. ISBN(s): 9781119228288, 111922828X

Product details:

• ISBN 10: 111922828X
• ISBN 13: 9781119228288
• Author: Robert 

A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry’s most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Table contents:

Part One: How to Be Great with Clients

Part Two: Winning New Business for Your Agency

Part Three: Beginning a Client Relationship

Part Four: How To …

Part Five: Formulating the Brief That Drives Great Creative

Part Six: Establishing Trust With Clients

Part Seven: Building Long-Term Client Relationships

Part Eight: How to Deal with Unhappy Clients

Part Nine: Regaining Client Trust

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