Basic Marketing Research 4th Edition by Naresh Malhotra – Ebook PDF Instant Download/Delivery: 0132544482, 978-0132544481
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ISBN 10: 0132544482
ISBN 13: 978-0132544481
Author: Naresh Malhotra
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Basic Marketing Research 4th Table of contents:
Part 1 Introduction and Early Phases of Marketing Research
Part 2 Research Design Formulation
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