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The Beermat Entrepreneur Turn Your Good Idea into a Great Business 1st Edition by Mike Southon, Chris West ISBN 0273659294 9780273659297

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ISBN 10: 0273659294 
ISBN 13: 9780273659297
Author: Mike Southon, Chris West

“I recommend this to “any “aspiring entrepreneur.” “Charles Dunstone, Founder, Carphone Warehouse” So, you’re sitting in the pub with friends or colleagues and you have a brilliant idea. This time it’s really brilliant. It’s the foundation of a potentially very large and successful business. Do you just go home and leave the scrawled-on beermat in the pub? Or is this it – time to really make it happen? Problem is, you’ve no idea where to start. Who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to the idea off the ground? And how on earth do you find them? Mike Southon has been there, and in “The Beermat Entrepreneur “he tells you exactly how to convert those jotted notes into a big and successful business. Step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren’t really interested in just ‘an idea.’ “The Beermat Entrepreneur “is a practical guide to starting and building a business. You begin with a bright idea, sketched out on a beer mat in the pub one evening. You end with a major company employing hundreds of people and a bank balance to match.Available in book form or in audio book (CD or cassette), featuring the authors recorded live in front of an audience of businesspeople. “!you can only benefit from reading this book. You’ll gain valuable advice and knowledge from people who have seen it, done it and bought the T-shirt.” The Evening Standard

The Beermat Entrepreneur Turn Your Good Idea into a Great Business 1st Table of contents:

  • Part 1: The Idea (and the Beermat)

    • Chapter 1: The Spark: Finding and Validating Your Idea

      • Where Do Great Ideas Come From?

      • Testing Your Concept (The “Pub Test”)

      • Solving Real Problems

    • Chapter 2: The Pitch: Getting Your Idea Down on One Side of a Beermat

      • Clarity and Simplicity

      • Key Elements of a Beermat Plan

      • The Elevator Pitch

    • Chapter 3: The Market: Who Cares About Your Idea?

      • Identifying Your Target Customer

      • Market Research on a Shoestring

      • Understanding Your Competition

  • Part 2: Getting Started (and Getting Customers)

    • Chapter 4: The Lean Start-up: Doing More with Less

      • Bootstrapping Your Business

      • Minimum Viable Product (MVP)

      • Failing Fast and Learning Faster

    • Chapter 5: Sales and Marketing on a Budget

      • The Art of Selling (Even If You Hate It)

      • Word-of-Mouth and Referral Power

      • Digital Marketing for Start-ups

      • PR Without a Budget

    • Chapter 6: Building Your First Customers (and Keeping Them)

      • The First Sale is the Hardest

      • Customer Service as a Competitive Advantage

      • Building Customer Loyalty

  • Part 3: Building the Business (and the Team)

    • Chapter 7: Money Matters: Understanding Your Finances

      • Basic Financial Literacy for Entrepreneurs

      • Cash Flow Is King

      • Pricing Your Product/Service

      • Managing Expenses

    • Chapter 8: The Team: Who You Need (and Who You Don’t)

      • Identifying Your Skill Gaps

      • Hiring Your First Employees

      • Finding Mentors and Advisors

      • Building a Network

    • Chapter 9: Structure and Systems: Making It Scalable

      • Basic Legal and Administrative Setup

      • Creating Repeatable Processes

      • Delegation and Empowerment

  • Part 4: Growth and Beyond (and What Next?)

    • Chapter 10: Scaling Up: Managing Growth Pains

      • When to Invest and When to Consolidate

      • Maintaining Culture as You Grow

      • Dealing with Challenges and Setbacks

    • Chapter 11: Raising Capital (If You Need To)

      • Bootstrapping vs. External Funding

      • Angel Investors, VCs, and Loans

      • Preparing for Investment

    • Chapter 12: The Long Game: Exit Strategies and Succession

      • What Does Success Look Like?

      • Selling Your Business

      • Passing on the Baton

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Tags: Mike Southon, Chris West, Entrepreneur, Beermat