Beyond Design 4th Edition By Sandra Keiser, Myrna Garner, Deborah AVandermar – Ebook PDF Instant Download/Delivery: 1501315412, 9781501315411
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Product details:
ISBN 10: 1501315412
ISBN 13: 9781501315411
Author: Sandra Keiser, Myrna Garner, Deborah AVandermar
This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development—planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today’s student.New to this Edition
Beyond Design 4th Table of contents:
Part One: Business Planning
1. The Role of Product Development in the Apparel Supply Chain
2. Planning for Success
3. Consumer Markets
Part Two: Creative Planning
4.Trend Forecasting
5. Color Management
6. Fabrication
7. Garment Styling
8. Line Development
Part Three: Technical Planning
9.Translating Concept to Product
10. Sizing and Fit Specifications
11. A Product Development Perspective on Quality
Part Four: Production Planning
12. The Role of Sourcing
13. Pricing and Costing
Glossary
Credits
Index
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